Internet is an exceptional place to develop socially and professionally. And that lesson is very well learned by women. The profile of the entrepreneur who best uses social networks and Internet tools to demonstrate her aptitudes is that of a woman with a degree and about 35 years of age.
“Day by day the percentage of women who, through social networks, find channels with which to position themselves as experts, entrepreneurs or liberal professionals is increasing.”
Women 2.0
Merodio also points out that women do not suffer the employment discrimination on the Internet that exists in certain sectors and fields. Social networks, she says, “give the same opportunities to women as to men. In them you just have to demonstrate the value you claim to have and provide the services you offer as experts. The digital universe does not set up barriers.”
But women not only use the Internet as a work tool, but also -and a lot- for social purposes. According to Merodio, women’s curiosity and gift of communication is evident on the Internet. According to statistics, we are the ones who spend the most time browsing to contact people, share hobbies, debate or generate content. The Network has a woman’s name.
